AN ANALYTICAL APPROACH TO ADVERTISING EXPENDITURE STRATEGY, BY ROBERT S. WEINBERG.

By: Weinberg, Robert S.

Price: $75.00

Quantity: 1 available

Book Condition: Good


4to 11" - 13" tall; xii, 127 pages; Disbound. Lacking wrappers. Spine taped. Contents very good.

Title: AN ANALYTICAL APPROACH TO ADVERTISING EXPENDITURE STRATEGY, BY ROBERT S. WEINBERG.

Author Name: Weinberg, Robert S.

Categories: Advertising Costs,

Publisher: New York, Association of National Advertisers, Inc.: 1960

Binding: WRAPPERS

Book Condition: Good

Seller ID: 6597

Keywords: Advertising Budgets