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Author Name    Weinberg, Robert S.

Title   AN ANALYTICAL APPROACH TO ADVERTISING EXPENDITURE STRATEGY, BY ROBERT S. WEINBERG.

Binding   WRAPPERS

Book Condition   Good

Publisher   New York Association of National Advertisers, Inc. 1960

Seller ID   6597

4to 11" - 13" tall; xii, 127 pages; Disbound. Lacking wrappers. Spine taped. Contents very good.

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Price = 75.00 USD


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