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1 Weinberg, Robert S. AN ANALYTICAL APPROACH TO ADVERTISING EXPENDITURE STRATEGY, BY ROBERT S. WEINBERG.
New York Association of National Advertisers, Inc. 1960 WRAPPERS Good 
4to 11" - 13" tall; xii, 127 pages; Disbound. Lacking wrappers. Spine taped. Contents very good. 
Price: 75.00 USD
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